Give it to me straight, Doc.

When you hear a diagnosis from a Dr. that you have a disease, or ailment, what do you do?

1. If you think it is not serious, just take your pills and go about your business. If you hear that you only have bronchitis, would you get a second or third opinion? Probably not.

2. If it seems a little serious, what now? Ask a friend what they think? More likely you will Google the problem to try and add to your knowledge base.

3. If it’s really serious, now what? You would probably get a second opinion, maybe a third. Even insurance companies know this is prudent and will pay for these 2nd & 3rd opinions.

4. Keep going to doctors until you find one that says you don’t have a serious problem. This is what Steve McQueen did. He went to Mexico and got coffe enemas and his obit says he died in Mexico. John Lennon did this too. I once read that he denied that smoking could give him cancer. Denial is certainly the easiest strategy. Think how much easier things would have been on the Titanic if they just denied they were taking on water. Or if Tiger Woods just denied everything.

I believe that in an attempt to get listings, real estate agents take a lightweight approach to the problem of correctly setting the price hoping for an uninformed buyer to stumble on the property and pay more for it than its worth, or take the listing and hope to get the price down.

HOPE IS NOT AN EFFECTIVE SELLING STRATEGY.

Isn’t there an old saying, “Give it to me straight, Doc”.

One of the symtoms of LRS is quoting high listing prices to console sellers. This is like the doctor telling you that you will be fine, while saying to himself this guy’s gonna be dead in 6 months. Agents also tell me they hate to advertise homes in the newspaper and feel they are wasting money, butthey do it anyway because that’s what the sellers want to see. 
Back to our Dr. analogy. So, Doc says you have serious problem. You say, “What should I do” and he/she replies, “We’ll do whatever you want”. Don’t you want a professional consultant to tell you the truth??