Inward marketing is all about giving the viewer control and access to the information. And to that end, every Realtor is posting all the Regional MLS listings on their website. If you would like to do that yourself, there are 2 options besides going to Realtor.com. First, you can visit my website and search yourself at http://http://webapps2.planetrealtor.com/idx/pkg_IDX.pr_IDXSearch?sStateID=FL&sRealtorID=1205991&sUserType=R&sSearchStateID=FL&sSearchSource=X
You will not be required to sign in to use this. The second option is to visit the webiste the MLS has established to let you do it yourself.
http://www.hometoflorida.com/ You don't have to sign in to use this either.
Basically, it all comes to down to allowing the viewer to control the process. If we have a discussion on listing or selling your home, the phrase IDX will be explained. This is what is driving today's market.
Visit me at: http://www.coastalfloridarealestate.net
Richard Sites, Realty Associates-FL Properties